“I just wanted to let you know that I have had two new clients sign
up for coaching as a direct result of the ad in this month’s magazine as
well as two more potential clients that I am meeting with next week! Thank
you so much for all your help in crafting my message. You’re the best!!
Renae Barlow, Clear & Simple Living
“I am getting so many calls from the magazine it is incredible. Thank you so
much Illiki!”
Jennifer Burgess, Full Circle Hypnosis
“Several of the women at yesterday’s networking event praised the work you
have done to help advertise their businesses. One of the women indicated
that she received several good leads from the ad she placed...”
Beverly Pederson, Red Deer College
“I read RWM to be inspired
in my business. There’s always great articles on marketing, customer service, etc. I
also like the fitness articles. It’s a well-rounded magazine."
M.L., Interior Designer
“Keeps me informed on information I do not receive form another source.”
D.P., Retailer
“Many different articles have had great advice in which I have used personally. I
love checking out the cover art as well.”
P.L.,Painter/Designer
“New ideas - one stop for info in my industry not available anywhere else (visibly
anyway)”
Healthcare Practitioner
“Discovered CWN (Calgary Woman’s Network) and found excellent acupuncturist and
house cleaners.”
K.D., Sales professional
“RWM has helped to give me the tools to accomplish what I set my mind to.”
K.H., Scriptwriter/Editor
“ RWM has benefited me by bringing to my attention the many small businesses
{Calgary} and by recognizing business- women in the community.”
H.W., Waitress
|
Thank you Calgary for 10
Fantastic Years...and many
More to Come!
A Note from Illiki, your very proud Publisher...
Thoughts on Marketing...
In a recent conversation about marketing, I found myself comparing the
ingredients needed today to be successful with the past trends of the
fashion industry - an interesting insight that seems to have a good lot of
merit.
Back in the day, fashion trends consisted of one specific style saturating
the market for a certain period of time. If mini skirts were “in”, it was
mini skirts or nothing, whatever the season. As a business marketing to the
consumer, I can image that their template was fairly simple because the
current trend typically motivated the consumers decision. The consumer
really had only two choices: to be “in style” or, well, to be “out dated”.
Over time, the fashion trends slowly evolved into no trend at all, and it
became acceptable to dare to combine past styles to create a custom look.
With this “revolution” came the dawn of a new marketing era as the consumer
no longer accepted being dictated to and buying on emotion became the norm!
In today’s world, we as consumers are very much decision makers based on
what motivates us as individuals. A simple product now has a variety of
“benefits”, one or two of which make or break the sale specifically based on
the individual “minds eye” of the individual consumer. As stated by Donna
Dahl in her current book Demystifying Marketing: Bridging the Gap Between
You and the Consumer, “benefits are something that appeal to the buyer’s
senses (see, hear, touch, feel and smell).” In the past, the consumers
buying emotions did not really have to be considered as the “trend” was set.
Today however, if the consumers “buying emotions” are not the main focus
within your selling benefits, marketing suicide is surely on the horizon!
Do you recognize the different reasons why individual consumers buy your
products or services? Let’s take organic products, for instance. Statistics
reveal that there are several different reason why consumers choose organic
over conventional. Among these are a) the consumer is seeking healthy
products; b) the consumers is conscious of the health of our environment;
and c) the consumer is adamant about community and prefers to support local
business. The reason the consumer chooses organic may be specific to one of
these “benefits” or a combination. So the question is, “How do you pin point
which benefit(s) will appeal to your type of consumer when creating a
marketing campaign?”
The answer...get to know your customer! Ask your regular clients what draws
them to your product or service. Ask potential customers what motivated them
to seek out your business. Spend time doing some solid market research - the
resources in print and online are endless. And finally, read, take classes
or consult an marketing expert. Understanding and meeting the needs
(emotions) of your audience is the key ingredient to generating a marketing
campaign (inclusive of your print advertising, your online presence, and
your corporate materials - brochures, business card) that guarantees you a
return on your investment.
Interested in a seminar on “Recognizing Your Selling Benefits”? Email
forum@risingwomen.com
***********************************
RWM 2008 Opportunities...
CALL FOR WRITERS: Rising Women Magazine is also accepting article
submissions for our 2007 line-ups. Our readers want solution-focussed, “how-to”
and “step-oriented” articles that educate and inspire on all level from business
to health to lifestyle. Following are the categories:
• General Business
•Start-Up Business
• Sales & Marketing
• Legal (Business)
• Internet
• Fitness/Diet/Nutrition
• Mainstream Health Topics (both modern women & men issues)
• Mainstream Lifestyle Topics: includes modern personal growth
subjects such as relationships, abuse, addictions, sexuality, dependency, etc.
To participate and for our detailed submission requirements, please visit our “Call
For Writers” at www.risingwomen.com/writers.htm
*****
Well that just about wraps it up, however to be kept in the loop of
everything we have currently happening at Rising Women
You are welcome to subscribe to our e-newsletter. To
join, please email us at
media@risingwomen.com
- and be sure to put in the “Subject Line”: RWM NEWSLETTER
Believe In Your Dreams,
Illiki Rai - Publisher / Designer
email: media@risingwomen.com |
