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 Thank
you Calgary for 12
Fantastic Years...
A Note from Illiki, Publisher...
Are your marketing
campaigns gender-intelligent?
I have been witnessing a marketing trend as of late; one that is finally
trickling down from the corporate world - and one that I encourage you as a
business owner to become familiar with. Having offered my own marketing
advice and direction to countless small businesses over the past 12 years, I
would be a millionaire if I received a dollar for every time I tried to
explain that marketing and advertising to women requires a very
gender-intelligent finesse.
When considering that women control over
80 percent of the consumer dollar spent...it only makes sense
that your messages detailed in your marketing campaigns would be far more
effective if they spoke to needs and wants from a woman’s point-of-view.
Your marketing efforts would also make more impact on the female reader if
the copy used reflected terms women understand and also catered to the
emotional outcome behind the services and products you provide as opposed to
just the technical features.
If this whole concept is not resonating
with you, then you are missing the mark...and throwing away good
marketing dollars through run-of-the-mill advertising attempts. If women are
your target audience, what is drawing them to your services/products, and
what keeps them coming back? Accessing this information can be as simple as
taking the time to ask and listen to your current clients. This can be done
through conservation or by requesting that they fill out a quick
questionnaire pertaining to the experience they received from your business.
By implementing this form of market research into your daily business
process you will soon discover common words, terms, feelings and emotions
that your women clients use to identify you as a brand in their minds eye.
But don’t stop there. Get more educated on the subject. The internet and
bookstores are filled with resources pertaining to this gender-intelligent
concept. And by taking the information you gather and implementing it into
the copy you use in all your advertising and marketing campaigns, I can
guarantee that you will attract better results.
Believe In Your Dreams... Illiki
Rai
Publisher/Owner
Rising Women Magazine
media@risingwomen.com
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What Our Clients are Saying...
 “Congratulations
Illiki on your 12th year anniversary. Rising Women Magazine has consistently
been my most profitable form of advertising and at a reasonable cost. Thanks
for supporting women in business.”
Laurie Tregaskis, CFP,
Quiet Wealth
 “Right
from day one I have been advertising with Rising Women. Women helping women
grow financially as well as personally (we can be and have it all). I am all
over this. As I have supported Rising Women, Rising Women has supported me
in my business. Thanks Illiki.”
Dixie Bain, Re/Max Real Estate
(Mountain View) Ltd.
“Rising Women Magazine is the leader in
promoting businesses operated by women in Calgary. It was the quality of the
magazine and the zeal of its publisher that first attracted me. It was the
reaction of its readers that made me stick with it. Thanks Rising Women!”
Cathy Brewer, Calgary Speed Dating
 “When
I ask new clients how they found me, I am most often told ‘Well, I saw your
column in Rising Women…’ Thanks to the high quality of your magazine and
strong positioning of your website, Rising Women has been my best source for
attracting new business.”
Vicky Blaine, InnerSpace Home Styling
“Right from the start of our relationship
with Rising Women, we have been treated like family by the staff, other
advertisers and readers alike. We have met wonderful people as a result of
our advertising in Rising Women. This is a fantastic and informative
magazine to read and we will continue to be a part of this amazing group of
women.”
Cheryl Guidolin, - SynrChi Wellness &
Relaxation Centre
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“Rising
Women puts women on the ‘map’, showing how we can make a difference in a
world of men! It is a classy magazine that shows women to be what they
always were and will be; competent, trustworthy, knowledgeable, versatile
and professional! Thank you Rising Women for making a difference
Monica Hirai, Hirai Health
Services
“Rising Women Magazine has been the most
effective form of advertising I have ever used. I receive the most amount of
clients from the magazine than any other form of advertising that I am
currently doing and best of all, Illiki makes advertising completely easy
for me. Minimal work with maximum return, is what I consider amazing!!!”
Jennifer Alexander, Full Circle
Hypnosis Hypnotherapy Training
College & Freedom With Purpose
 “I
Love my ads with RWM because: (a) they work for my business; (b) RWM helps
me from creation to completion; (c) I get business from readers; (d) RWM
keep my website on page one of search engines. Thanks Illiki & RWM staff.”
Jan Mitchell, Expanding Minds
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