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RISING WOMEN EXPERT ADVICE...

How do I manage my feelings during the marketing, prospecting and sales process?

Everyone is faced with the challenges of managing feelings. Managing your feelings will make the difference between “ease, grace and momentum” and “struggle, stress and anxiety”. The ultimate challenge is your perception and reaction to what is happening in any given situation. It is easy to jump to conclusions without all the facts or to make judgments because of a blind spot to other’s realities. Also, we may react with emotions of frustration or anger versus compassion and understanding. By re-acting, you run the risk of shrinking your possibilities and connections with others resulting in shrinking sales.

Here are some steps you can take to maximize your ease, grace and momentum:

1) Cast aside your need to judge about why or why not people are returning your calls. You may not know what is going on for someone else. To judge them means to literally shut-off the potential and to push away. No one owes you a return call. If they do call, see this as a gift. When the time is right you will discover why there was a delay. In fact, no-one can ever be 100% sure that anyone received the email, fax or voicemail because from there are occasional technical malfunctions. There could be another issue or even crisis that has pushed you and your business aside. Take nothing personally. Stop judging and greet all circumstances with compassion, this is the beginning of ease and grace.

2) Shift your expectations into neutral. To quote from the movie Forrest Gump: “Life is like a box of chocolates. You never know what you’re gonna get.” What type of expectations are you placing on yourself and others? To create momentum you must manage your expectations and your action plan together. If you set unrealistic expectations you will undoubtedly fail. This could lead to anger, frustration and self-doubt and perhaps worse, depression. Intercept this downhill march by joining a mastermind group or finding an accountability buddy with whom you can share your goals and get some honest feedback as to what is realistic. Chunk it down and set baby steps. As you progress through them, celebrate the success of each one.

3) Since this can be a numbers game and you must be prepared to interact with many before you reach a sale. If your strategies are not working you may need to re-design your offerings.

For more advice on creating an effective sales program, contact Natashia Halikowski, owner of Intuitionworks at 403.238.5424. www.intuitionworks.ca

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