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How do I become an effective team leader within my direct sale business?

A few weeks ago I was at a tradeshow speaking to a leader from another direct sale “home-party plan” company. I asked her how she works with her team. “Oh I don’t do anything,” she replied. “They just do their own thing and I make money!” I wondered if she had any idea how successful she could be if she put time and energy into helping her team grow within their own businesses, which would in turn grow her business.

Being a team leader, especially in a direct sale business, means you are growing your business and those underneath you are realizing the same success. What business owner leaves the running of their company to the employees without guidance and without giving them the tools to do their jobs? To be successful in any business, you need to have a plan that works, and it needs to be duplicatable for your team.

In a direct sale “home-party plan” environment, your team is your foundation, and the more solid you build it, the more solid your business will be. Invest in your foundation with your time and your support. Share your experience and the experience of others to train your team to increase sales, effectively coach party hostesses, work tradeshows and refine other important skills to succeed in the industry.

Help your team members set goals and build a plan so that they can achieve those goals. If your team members can reach their goals, your goals will be reached too. Teach your team to do what you have done, lead by example and be the kind of leader you would like to have. Share with your team and teach them to share with each other to build a strong sense of community within the business as a whole.

Are you motivating your team? How do you reward their successes? Again, when they grow their business, they are growing yours. How do you celebrate them for that? How do they want to be rewarded for that? Hold monthly meetings with your team to help problem solve and to recognize them for a job well done. Have office hours so that your team knows when they can call you for support.

A good leader trains their team and motivates them to continue to excel. If you want a strong business, you need a strong team. A team needs a strong leader and by becoming that leader, everyone involved will be equally successful and that is the most satisfying reward ever!

Karen O’Brien Williams is a Division Leader with Lia Sophia, a direct sale, home-party jewelry company. For more about her business opportunity & product line, call 250.554.3333 or visit www.liasophia.ca/karenwilliams

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