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RISING WOMEN EXPERT
ADVICE...
What steps do I need to increase alliances, referrals and client
loyalty?
It is time to combine your attraction marketing with the right fit or
your niche market. Too often we fail to define the right fit or the ideal
client with the result, meaning that we short change alliances, friends, our
clients and ourselves. The following is a 4-step process to help you grow
your business.
Step 1: It is time to reflect and define how you do your best work
and with whom (client profile). You also need to clarify your best possible
client outcomes. Ask this question: Is your work client-centered? Excellence
in their outcomes will generate credibility, trust, deeper connections and
attraction marketing between your alliances, clients and friends. Everyone
is attracted to the “WOW” factor.
Step 2: You need to reflect on a one-line statement defining your
business that reflects what you do, to whom you do it with and the outcomes
you wish to achieve. This statement needs to be in grade 5 language,
metaphoric and easy to repeat. For example: “My company is IntuitionWorks.
We help professionals who want more success and a roadmap to get there.” The
value: conciseness and straight to the core; anyone can repeat this as its
not wordy or too complicated.
Step 3: You are now ready to determine who would be capable of
becoming a connector for you (alliances, friends and clients). It needs to
be people you carefully select and with whom you can build a two-way
relationship. Also, for all those givers out there, people will fail to
support you if you fail to ask for help and if you fail to know what help
would work best. Focus on creating two-way conversations, resource sharing
and relationships. The keys are to ask, listen and nurture the relationships
you wish to build. I would recommend that you build an alliance of 10 core
people and allow this to expand to 30 over time. Build these relationships
via email, phone, snail mail, and face-to-face contacts over a 12-month
period.
Step 4: Create value-based offerings that highlight additional
services you can offer and give an incentive to make either a purchase or a
referral. Don’t forget to inform your network of your offerings and the
amazing outcomes they can achieve when working with you. Remember, people
will be more loyal, will buy more, and offer more referrals when they see
that you are passionate, committed and demonstrating excellence in achieving
client outcomes.
For more advice on creating the “Wow” factor with your business,
contact Natashia Halikowski, owner of Intuitionworks at 403.238.5424.
www.intuitionworks.ca
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