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How can I brand my company without spending a fortune on my
marketing campaign? I feel like I am climbing a very large mountain.
Branding your company can easily feel overwhelming when you look at
the big players like Coke - now worth $70 billion! Becoming a great brand
takes time. Several variables need to be aligned. Firstly, break down why
branding is important to you and what your brand will be. When your brand is
a winner, the client will choose your company on purpose with repeated
buying.
Let’s compare your company and Starbucks. Coffee is a beverage that can be
purchased everywhere. Starbucks gives the customer what they really want: an
amazing, totally customized coffee experience. They create an impression
from the moment the customer enters the store and smells the aroma until the
cup hits the garbage. The Starbucks brand creates an experience and
customers are so impressed they return with their friends.
What would be the ultimate experience your client/ customer could have with
you and your product? How can you make it happen? When you know what is
amazing about your company, you will have begun to climb the mountain. Next,
make a commitment to over promise and over deliver. This builds successful
brands in the long run. People return to Starbucks because they have a great
experience every time. Enhancing your attractiveness to clients ensures they
will seek you out first. Price will become a secondary issue.
This approach is really about having the clarity to understand your customer
needs and values. Cater to them by providing an excellent experience
(customer service). In this manner, you are marketing from the inside out
and tapping into referral marketing - the most effective type of marketing
strategy. You can create this when you are committed to creating a practice
of excellence.
Lastly, you represent your company so be yourself and be your best. When you
and your company are excited and enthusiastic it is contagious and people
are drawn to working with you. Re-charging yourself and your company helps
build consistency and trust into your brand. When your clients trust you and
are excited about the experience, they spread the news and bring their
friends. Good luck and we’ll see your brand on the mountain top.
For more details on this subject, please contact Natashia Halikowski of
Intuitionworks at 403.830.5424 or visit her website at
www.intuitionworks.ca
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