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RISING WOMEN EXPERT
ADVICE...
I’m on a limited budget but want to take control of marketing my
business. What methods are effective?
Businesses big and small are feeling the effects of cash strapped
consumers refusing to part with their wallets. The good news is, even on a
limited budget you can get creative with how you promote your products and
services through do-it-yourself public relations. Public relations is an
effective tool for promoting your business through the media absolutely
FREE. If you have the time, the patience and nifty writing skills up your
sleeve the following tips can help you generate free publicity without
spending a dime.
1) Write an exciting press release about your company that you can use as a
marketing tool to both the media and your customers. You can add it as a
component of your monthly newsletter or distribute it on a newswire service
that will reach publications that may be interested in your story. To
increase your chances of being featured in a publication, write a compelling
press release that is newsworthy, grabs the reader’s attention and
ultimately provides relevant information to the audience you are trying to
reach.
2) Find popular blogs relevant to your industry that have a strong following
with interactive visitors that regularly read the blog and leave comments.
Get in touch with the blog owner and ask for an opportunity to write a guest
post discussing your product or service. Many bloggers will also accept
product submissions and review your product on their blog. Your overall goal
is to generate online buzz and increase your Google rankings.
3) Take inventory of magazines that are relevant to your business. Contact
the magazine and ask for the appropriate person to send your press release
to. You can even visit the website of the magazine and find their editorial
calendar which will tell you which topics they plan to cover in upcoming
issues.
4) If you’re pressed for time, set out weekly goals with a combination of
all the above strategies. Track your results by creating a plan to monitor
your success.
You have to be dedicated and patient when conducting do-it-yourself public
relations. Don’t expect a ton of results with just one placement. Promotion
is about consistency and visibility. When people can remember who you are
and what you do, that is when you will begin to see your hard work pay off.
Sherrell is CEO & co-founder of
www.LadyPR.com
Contact Sherrell about do-it-yourself public relations at
Sherrell@ladypr.com or
973.900.6115 or you can follow her on twitter at LadyPRNews. |
