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OUR EXPERTS...
I am just starting my business and I have little extra cash. How
do I promote myself and new business?
By Natashia Halikowski of Intuitionworks
To be a shameless, self-promoter without being too aggressive is not as
challenging as you might think. Keep in mind this key point. You, your
service or your products are a solution to someone else’s problem. When you
share with others how you can solve problems, your self- promotion efforts
are actually viewed in a brand new light and people will enjoy your message.
After all, we all like to help someone with their challenges, issues and
problems. As a problem solver, any objection becomes an opportunity to
demonstrate that you understand what their concerns are and you are there to
help.
The best way to begin self-promoting is as follows: First prepare yourself.
Ask yourself the following questions: “Am I ready?” “Is my energy great?”
“Can I give my full attention to the people I am connecting with? When you
are positive and enthusiastic, people naturally are attracted to you and
will be more ready to listen and remember what you are sharing.
Second, craft your engaging story in advance and remember to highlight the
value and solutions that you or your products can provide. If your story is
truly engaging people will get excited about your story and they will be
willing to either help you or become a client. Everyone loves to share a
good story. Promotion is all about having others share with others what we
do.
Next, know what you are looking for when you are promoting yourself and your
business. Just as we want to be helpful, so do others. It is important that
we clearly share what we are seeking, make it easy for people to refer
others to us or offer ideas or even purchase our products. To this end you
might ask a friend for feedback: “Do I communicate clearly, could my message
be clearer and is it easy to see what I need?”
Lastly, shameless self-promotion is all about building great relationships.
You must give people a reason to like you, a reason to trust you and a
reason to refer others to you. People will only connect with you if they
feel that you listen to them, you understand their circumstances, that you
are generous, caring and are open to feedback. Remember, we educate others
as to how we, or our business, should be treated.
For more details on self-promotion, please contact Natashia Halikowski
of Intuitionworks at 403.830.5424 or visit
www.intuitionworks.ca
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