|
RISING WOMEN EXPERT
ADVICE...
Is there a way to both keep in touch with existing clients and find
new leads at the same time?
Everyone knows the key to real growth and success is in following up with
your clients. Yet finding new prospective clients is also vitally important.
With a newsletter, you can inform your existing clients of specials and new
products while also marketing to new contacts.
This format utilizes permission-based marketing, which is where the contact
has requested the information as opposed to receiving information unasked
for. This is far more effective, especially in today’s market, than being a
part of the constant barrage of advertising.
Anyone that visits your website or receives an email from you will see an
invitation to sign-up for your newsletter. The more informative,
interesting, and incentive filled that newsletter is, the more chance of
clients signing up and staying on with you. With a newsletter you can keep
in touch in a way that connects with clients in their own time, offers
coupons and buying incentives, and puts your name in front of them on a
regular basis.
Getting started is easy. Gather information about your company that would be
of interest to your target market. Include announcements of your successes,
current projects, and upcoming specials. Put it together in a format that is
easy to read on the screen. You can include graphics, interviews, news,
testimonials and coupons, or make it as simple as a few updates and a small
article of interest.
Next create a link on your homepage (and at the bottom of your email
signature) that leads to a sign-up page. Mention your newsletter on the
company blog, in an email announcement, and with a press release, including
the link to the sign-up page each time.
Newsletters are statistically proven to be a number one lead generator
because it allows the reader to get to know the company, thus building a
sense of loyalty over time. Newsletters also get talked about and forwarded
on. You can offer your newsletter to everyone you meet and every visitor to
your website. So consider newsletters as a source of curing your follow up
woes while also generating new leads for your company.
For more advice on newsletters & other forms of written marketing,
contact freelance writer Adria Laycraft at 403.607.1508
aklaycraft@shaw.ca
|
