RISING WOMEN EXPERTS...

I hate to sell. What marketing strategies can I use to get the phone to ring so I do not have to make cold calls?
    By Natashia Halikowski of Intuitionworks

There are only three ways to increase sales without you picking up the phone: increase the number of referrals, increase the amount of sales per customer and lastly, go deeper by increasing the amount of return business. You can create this when you are willing to shift how you perceive marketing strategies by utilizing these three factors: the Positioning Factor, the Attraction Factor, and the Trust Factor.

To integrate the Positioning Factor for your product/service you must be willing to create an irresistible offer. People buy emotionally and make decisions intellectually so your offer must appeal to both and solve a problem or a pain. Think like a customer and ask yourself how the following four elements impact them:

1) Value in the marketplace. No-name brands position themselves as economy and designer brands position them-selves as a premium product or service. Which are you?

2) Does time impact your clients? We all seek efficient use of our time. Does your product/service reflect this?

3) Will your client feel safe and comfortable when working with you?

4) Will they feel appreciated and special during and after working with you?

Your marketing collateral needs to reflect these four elements with a laser-like quality that speaks to what the client needs. In one word: Benefits. Simplicity speaks the loudest. For potential clients to make you their first choice, positioning with laser-like marketing collateral is a must.

Increasing the Attraction Factor is a very simple process. The challenge? Are you willing to do this 24/7? You can supercharge your Attraction Factor by combining your personal capacity to be happy with the moment, by being open to creating possibilities and by displaying a great sense of humor and a deep passion for your product/service. Are you a vibrant, sassy, passionate lover of your product/ service? When your Attraction Factor is supercharged, your clients will have a readiness to bring you referrals, buy more and they will keep returning.

The Trust Factor increases your capacity to combine a compassionate caring heart, a great listening style and the delivery of a “WOW” experience. When you “WOW” your clients they will connect deeply with you. When you leverage these three factors deeply your phone will start ringing!

To attend seminars on effortless marketing strategies, contact Natashia at Intuitionworks at 403.238.5424 or email info@intuitionworks.ca www.intuitionworks.ca