The Living Web Site

    Do you want your web site to remain a glorified yellow pages ad? Or do you want it to become alive, enticing visitors to return again and again. Does your site invite these guests to tell others? Do you want your website to engage in the purpose of what your Living Web Site ultimately offers?

    “Living” demonstrates being alive, being conscious of movement, stimulation through education and excitement for what is in it for your customers. The word “living” also implies an enticement to engage in what the Living Web Site offers.

    Why graduate your glorified yellow pages ad to a living document? Graduating to a higher level of visibility separates your business from mediocrity. Just having an Internet address that leads you to a mediocre web site will not help your business grow. The vulnerability of remaining stagnant sends a subliminal message to the visitor that you are stuck.

    The main focus and purpose is to know without assumptions what your regular customer wants the web site to offer them. The only way to discover what would bring customers back again and again is simply just to ask them. In asking them, the answers allow you to hear what you are not doing in order to serve the client or customer you want to secure and sustain. Again, the web site acts as a catalyst for what you may not be offering in your customer or client marketing plans and strategies. The main objective in establishing the offering is to honour the visitor in all cases.

    I am not sure that most people who own web sites globally today realize the impact being “out there” really means. Being “out there” is just that. Anyone can come upon your web site through Internet search engines and the question to ask oneself is”what is their first impression of you and your company?” The second question is “why do they want to know you and choose to be in business with you?” Personally and professionally, we have a huge responsibility and accountability, to ourselves and to our visitors, to strategically position our credibility knowing that time is precious. Our goal is to honour your customers’ time by offering effortless web site navigation in order for them to gain what they ultimately came to claim.

    Having a Living Web Site’s sole/soul purpose is to keep the web site owner in integrity with their own belief that what is ultimately being offered significantly benefits and contributes greater value to the valued visitor. The offering must be placed in the Living Web Site with intention. Positioning with intention eliminates wishing and hoping. This is the wishing and hoping that just because you now own a Living Web Site, it will create the results you desire. You are always in control of the outcome. The greater the offering being offered to the valued customer enticing them to return again and again, to tell others and to engage in your product or service, the greater the success of attracting what you originally intended.

    The purpose that is experienced by owning, nurturing and consciously setting your Living Web Site up for success is the growth of integrity and credibility as a business owner. At the end of the day, it is personal and professional growth through witnessing the value that is brought to the end user that raises an individual’s or a company’s vibration. When your vibration is stirred you become more visible. The Living Web Site acts as a mirror of individual or corporate authenticity, which acts as a measurement of absolute truth of value being offered.

    As a visitor entering a web site - any web site - in most cases you can immediately see what is missing. The glorified yellow pages ads that you are all becoming accustomed to do not offer what a regular customer consciously or unconsciously demands in order for them to return to visit the site, tell others and ultimately engage. The product positioned on the Living Web Site must always provide greater value to your esteemed visitor.

    Jan Eden, president & founder of CEO In Training Inc., invites you to experience for yourself her unique marketing & business skills & techniques by attending her complimentary monthly Introductory Workshops. Visit www.ceointraining.com  for more details and registration.