 Sustainability -
Attracting 'New Life'
By Jan Eden - CEO IN Training Inc.
Without your business consistently being re-energized and
renewed, your energy, passion and beliefs may flat line and fade away. The whole purpose
of NEW LIFE is to force you, as a business person, to grow. With each new client/
customer, you have a new opportunity to be better today than you were yesterday at what
you say, do, promise and deliver. By consciously choosing to be better, you draw closer to
becoming an expert in your field of expertise.
Most believe that being in business is about making money. The real
purpose is growing personally and professionally. It is in the integrity of
choosing to be better that will result in raising your own vibration. By being in
integrity on all levels, you then gain the confidence to decide who you want to be in
business with. Making this decision will transform the direction your business will take.
By deliberately choosing, you are then in control. Choosing only ‘A’ clients/
customers is your right; ‘A’ meaning the client/customer RESPECTS, REFERS and
does REPEAT business with you. The money you receive is a bonus.
You are solely responsible in the creation and design of the ideal new
client/ customer who will compliment and honour you and your core values, intentions,
objectives, staff and management. Do not settle for less. Move from the mediocrity of
surviving to the exaltation of thriving.
The illusion has been that the ‘A’ clients are generally the
ones who spend the most money, which is only one part of a successful business
relationship. Without focusing on the three R’s, your momentum will become
intermittent and sporadic, instead of consistent and sustainable. If the client/customer
does not RESPECT you, why are you choosing to be in business with them? Remember the
client is buying you. The product or service you provide is the bonus.
Traditionally, at the beginning of any sales and marketing experience,
the business owner begins low on the prospect totem pole, attracting prospects that do not
have the extra revenue to purchase the products or services being offered; or clients/
customers that do have extra revenue, but do not see the value in spending their hard
earned money on your product or services; or clients/customers that do not have enough
confidence and trust in themselves to see the value of being in business with you.
Starting without confidence in your business and accepting these types of
clients/customers just to make a sale is a poor strategy and a cop-out. Why would you not
choose to prospect the very best that the marketplace has to offer right from the
beginning?
Don’t nickel and dime yourself or your business. Obviously you
need to work smarter, not harder, and prepare appropriately to attract new ‘A’
clients/customers who will give you the greatest return on your time and energy invested.
Your time is very valuable; don’t chase the client/ customer. Instead, lead them to
seeing the value in being in business with you.
In this 21st century, the client/customer is desperate to experience
better. As consumers, we have become so blasé and have allowed ourselves to settle for
less. By raising your level of performance and due diligence, you will immediately be
recognized as credible and valuable. If you want the client/customer to remember you, you
have no choice but to positively standout in this perceived competitive marketplace. It
does not take much to move above the already established mediocrity. If you believe you
are the
best, then there is no competition.
To begin attracting ‘A’ clients/customers today requires a
sustainable
living sales and marketing plan and, most importantly, your personal and
professional commitment to being better tomorrow than you are today.
Jan Eden, president & founder of CEO In
Training Inc., invites you to experience for yourself first hand her unique marketing
& business skills & techniques by attending her complimentary monthly Introductory
Workshops. Visit www.ceointraining.com
for more details & registration. |
