 Living Marketing Plan - Part 6
By Jan Eden - success coach & marketing strategist
Thanks to all of you who have diligently followed and utilized the information
outlined in this six-part series. This unique information has been designed to lead you to
effectively and proactively begin to build your higher-level sales and marketing
mechanism. As you are discovering, there are many layers to building your business
proactively and this particular process is deliberately set up to never end, but to
perpetually rebirth itself. The rebirthing of new ideas, concepts, energies, passions and
life stimulates you as the Business Owner and gives you permission to be excited about
yourself as the creative director of sustainable success. The result of this process is
that you raise your vibration of attraction. As this higher vibration creates itself, you
attract exactly what you desire. The whole purpose of the Living Marketing Plan is to make
sure you are clear on what you desire, and that the desire will sustain and serve you.
The success experienced through building a Living Marketing Plans is
enormous. Once resistance is let go, confidence consistently renews. The main benefit is
simplicity; it not only relieves stress but also eliminates the fear of loss. As the fear
of loss dissipates, higher revenues are instantly made manifest. In completion, I would
like to leave you with a powerful thought that I invite you to take with you: consistently
articulate and ask yourself, “As a Business Owner, what do I want to be known
for?” In other words, what are you choosing each day to leave behind as your
professional and personal legacy. Most owners become caught in the illusion that creating
huge revenues is what is needed in order to feel respected and fulfilled. The truth is
unless your customers, clients, and especially your staff are genuinely proud to be in
business with you, you have not totally arrived. If the intention is to instill that pride
in others, I believe you have won the lottery. Parallel that thought with consciously
leading by example and choosing to always be in integrity.
One major distinction is to establish a daily mechanism that
perpetuates and platforms a checklist that secures your business foundation. This higher
intention would be to set your business up as if it were for sale. In other words, build
proactively not reactively. The discipline of thinking on this level sends out a higher
vibration into the marketplace that you are proud of what you do. The power of building
your business on this level deliberately secures your foundation. Each day ask yourself,
“What I am not doing to secure the inevitable sale of my business?” Growing on
this level gives you enormous measurement that your business is not only valuable, but you
are deliberately making that happen by visualizing yourself as the perceived purchaser.
Right now be accountable; ask yourself, “Is my business in its current form available
for sale?” If a purchaser were to make you an offer today, what would your business
honestly be worth? If you agreed to sell, would the purchaser be proud of his decision or
feel foolish and professionally, financially and personally depleted. Creating and
sustaining a healthy bottom line would be a daily requirement. Who would buy a business
that was not financially successful? You would be surprised as to how many individuals get
sucked into buying businesses that are not in alignment with their strengths and
limitations. One example of this type of deception may be found in purchasing certain
franchises. The deception is revealed long after the franchise has been bought. The lack
of clarity by the purchaser is in realizing that they have actually bought a seven-day a
week job, not the freedom they were sold. Their lack of business experience is never
discussed. The lack of product knowledge fuels stress that depletes effective management.
Not being informed of additional financial requirements needed in order to secure the
business foundation quickly depletes their savings and cash flow. Most significantly,
their knowledge in how to build a higher sales and marketing mechanism is non-existent.
The fear of loss immediately moves in and the business vibrations begin to deplete. In
this depletion the customers, clients and staff begin to feel the effects and stop the
business relationship. Therefore, what do you want the client or customer, and especially
your employees to remember about being in business with you? Next issue will focus on the
benefits of Good Will Marketing.
Jan Eden is a success coach & marketing strategist. If you
are serious about success, contact Jan at 403.802.0968 or visit her at www.ceointraining.com |
