 Living Marketing Plan - Part 5
By Jan Eden - success coach & marketing strategist
So far, this continuing series has lead you to discover how you may
build your own Living Marketing Plan. We have identified our limitations, challenges and
obstacles. In the last article, we realized how knowing and honouring your strengths will
heal what is holding you back. This issue will reveal that gaining success is a collection
of growth moments and you have clearly recognized that your strengths are who you really
are, not your fears.
The Living Marketing Plan is about growth; being greater, more
significant, and challenged on a higher level. In order to feel accomplished and celebrate
moving forward, the business owner and individual must decide how and why they want to
grow. Growth is a huge part of any successful business. Every challenge is an opportunity
to move forward. Not to yield, but to embrace and realize that by accepting the challenge
with grace, you will learn through experience why challenges present themselves. When we
resist growth, personal or professional, we are inviting in some form of sabotage. To
conquer sabotage, mediocrity, complacency, failure and stagnation, you must decide what
you, as a business owner, desire to become in this business experience.
What significant vision do you have of yourself that reflects higher
growth? Growth is a series of conscious moments that give us permission to either succeed
or fail. As beings represented in body, mind, and spirit, we are growing consistently.
Therefore, courageously step forward and decide in these moments of growth what you are
becoming. Are you becoming successful, or a victim on all levels? The choice is very
clear.
What is challenging is trusting that who and what you desire to become
will, in fact become the reality you seek, and that you have the courage to step into this
preferred vision of yourself. Stepping into this vision with fear and doubt means the
outcome will be jeopardized. Stepping in with faith and absolute knowing that you can
achieve this vision will most definitely be the preferred choice. Our tendency at first is
to visualize ourselves growing into financial and material wealth. This is a just a bonus,
a result of being greater. The greatness that is most significant is visualizing yourself
growing in the opposite direction of your fears, limitations and obstacles. For example,
if part of your growth role is to be a successful presenter, public speaker or writer,
what do you need to do in order to make that happen? Growth comes in stages of making new
conscious, courageous choices.
Knowing that you are not at the level today that you need to be, when
do you make that courageous choice to move out of the ‘wanting’ to be greater?
This is a process we all need to be consciously involved in. The difference after reading
this, is that you are now conscious and have a responsibility to yourself to take those
steps, whatever they may be, and start your never ending journey to being greater. This
desire to being greater and what it would look like needs to be articulated and written
into your Living Marketing Plan.
If your tendency or habit is to procrastinate, then the obvious would
be to see yourself not procrastinating. How would you then be as a business owner if you
were to not procrastinate? What difference will releasing procrastination make in your
business, and possibly your personal life? When you are blocked by what does not serve
you, the easiest and most effective way to grow is to see yourself and the outcome of
making new growth choices.
Nickle-and-diming yourself and your employees is contagious in business. Why
do we allow this type of growth? If you fit into this category, write into your plan what
you feel you are financially worth. To attract quality employees that would be an
extension of you, what would they be worth in dollars? In other words, what value do you
and them bring to the successful outcome of your every changing, ever growing business?
Money needs purpose. Being in business is about creating, attracting
and maintaining financial success. The minute you build into the plan the money necessary
to honour the value being exchanged, you immediately not only give the money purpose but
you attract a higher quality customer or client who is looking to be in business with you.
If you are choosing to be a victim by not allowing financial growth, you will attract
clients and customers who share the same value system. Interestingly enough, by just
reading this article you have shifted your perceptions and subconsciously will begin to
remove the self-inflicting blocks that disallow you to being greater. The next issue we
will continue to enlighten you on different growth strategies.
Jan Eden is a success coach & marketing strategist. If you
are serious about success, contact Jan at 403.802.0968 or visit her at www.ceointraining.com |
