 Living Marketing Plan - Part 4
By Jan Eden - success coach & marketing strategist
Knowing our limitations, as set out in the previous three articles, is critical in
preventing sabotage in the future success of our business and personal lives. Facing our
fears and knowing our limitations is the greatest strength of a CEO. Once these are
acknowledged and identified, our next responsibility is to acknowledge and identify our
strengths.
By just thinking about your strengths, you begin a healing process of
releasing your perceived limitations. It is impossible to own strengths and limitations at
the same time. For example, if you have experienced courage in your life, how can you
continue to entertain fear? Focusing on our strengths is a proven method in conquering our
fears, limitations, objections, and challenges. The objective in this article is to lead
you to begin the process of seeking and securing your strengths.
The long term goal is to eventually not own any of the limitations,
fears, obstacles or challenges that you have previously listed on the first page of your
Living Sales and Marketing Plan. The first page, therefore, will only communicate your
strengths that serve you and your desired objectives. As you write down and process each
one of your strengths, attach to it a life experience that you can recall that makes that
strength authentic. For example, if integrity is one of your strengths, give an example of
when and where you actually experience integrity. The experience will either confirm that
you do in fact have integrity or you do not.
Strengths are qualities that you can’t pretend you have. You
either have courage or you do not. You either have passion or you do not. These strengths
are our core values. We need to lead with our core values in order to secure our authentic
leadership. Leading with fear of loss, fear of failure, our obstacles, limitations or
challenges, is choosing to lead with self-sabotage. Therefore your responsibility is to
consciously choose each day, in every way, to take a leadership role, lead by example and
platform your core values.
We are our core values. Our core values serve us. Anything that does
not serve us is purely an illusion; a trap that is designed to lead us into self-defeat,
not ultimate success. It is our job to identify and intimately connect with our core
values, and instinctively know each and every one of them. The minute we consistently and
consciously lead with our core values, we begin to raise our vibrations to attract others
who vibrate at a similar level. If you lead with weakness, you attract weakness; if you
choose to lead with strength you attract strength. Living in this process removes you from
victim consciousness - the poor me syndrome - and gives you permission to rise above
mediocrity.
Regardless of how big or small your business is, YOU, as the CEO, must
always choose to lead with your core values. This is a huge responsibility for a CEO to
comprehend. However, the impact of your conscious choices made today, negative or
positive, will determine, through the ripple effect, the end result.
What ripple affect do you want to be responsible for? In this regard,
one exercise is to ask yourself, “What am I bringing to the room?” What choices
are you consciously making to ensure that the ripple effect is secure? Are you consciously
leading with your core values or your fears, limitations and challenges? The choice then
becomes simple. If you consciously choose to enter a room with anything other than your
strengths, you would be committing self-sabotage. Many of us do this unconsciously. We
have no idea what we are bringing to a room, to our staff, our clients or customers.
On the same note, pay attention when you leave the room: “What am
I leaving behind?” Have you consciously accomplished what you set out to do? Being
successful is a conscious choice. If we enter a room with chaos, confusion, fear,
limitations, obstacles or challenges, when we leave that is what we leave behind. If we
consciously choose the higher choice before entering a room, by leading with confidence,
integrity, compassion, courage, determination, authenticity, etc., the ripple affect of
‘strength of purpose’ is left behind. Consciously or subconsciously, this will
inevitably heal the contagious business disease of mediocrity and settling for less.
The next issue will focus on “why” you have chosen to be the
CEO of your particular product or service. The “why” will identify and confirm
your passion or the lack of.
Jan Eden is a success coach and marketing strategist. For
21 years, Jan has enriched & enhanced companies & inspire individuals through her
coaching. To inquire about her personal coaching program contact Jan at email: coaching@janeden.com website: www.ceointraining.com |
