 Living Marketing Plan - Part 3
By Jan Eden - success coach & marketing strategist
In continuation from the series in the last two issues, in this segment about building
your Living Marketing Plan we will articulate the importance, significance and purpose of
why you should consistently identify your challenges, obstacles and limitations.
Ignoring or resisting your limitations, fears, challenges and
obstacles, such as ‘Fear of Loss’, sabotages any possibility of sustainability.
‘Fear of Loss’ is one of the greatest blocks to being consistently successful.
This limitation comes in many forms. One major form is not being able to create enough
revenue to efficiently and effectively support the ongoing financial needs of your
business. The greatest block is not attracting enough appropriate income, if any, to
support your financial needs. In actuality, the block is limitation. Limitation
accelerates stress, immobilization, loss of momentum, and sometimes even depression.
When a low vibration is emitted, this emission communicates a level of
disharmony. The vibration does not harmonize with your original thoughts and intentions to
create accomplishment, higher achievement and strength of purpose. Therefore, you
communicate disharmony through a message of stress, immobilization, loss of momentum and
even depression into the market place. Subconsciously you are sending out the vibration
that your business is in jeopardy.
Your business must vibrate at the highest level in order to attract
higher quality staff, customers or clients. Higher quality staff, clients and customers
are looking for higher service, higher product and higher business integrity. The moment
you realize and embrace this mechanism for success you will be successful on all levels.
Always remember, ‘You’ are the business. ‘You’ are the ripple affect -
negatively and positively. Your internal fear shuts down the required level of vibration
to sufficiently attract consistent success, such as in the form of a higher staff,
customers or clients.
What identifies and determines higher staff, customers or clients? All
individuals, first and foremost, must choose to respect themselves and then respect
‘YOU’. The second most powerful component that identifies ideal staff, clients
or customers is that these individuals naturally refer ‘YOU’ to others by
communicating and platforming your strengths and core values and how these qualities have
made an impact in their lives. Always remember your product or service is the bonus.
Why raise your vibration? Your vibration acts as a mirror and will
attract to you either deficiency or strength. As the CEO of your company you must
recognize that the perceived fears, obstacles, challenges and limitations are only an
illusion. By choosing the highest choice with clarity and discernment leads you to stop
buying into the drama and victim consciousness.
How does choosing a higher vibration serve you? The higher client
expects higher experiences from the business they purchase their products or services
from. The exchange of value must not communicate ‘Fear of Loss.’ When a business
experiences any level of lack of, the business foundation is built with ‘fear of
loss.’ Leading with ‘Fear of Loss’ creates loss, not gain. Discerning
buyers want to do business with a successful merchant or owner. Working and living in
‘Fear of Loss’ places you in the current global disease known as
‘Mediocrity.’
As a 21st Century business owner, you have no choice but to heal
yourself from such an infliction. Building your Living Marketing Plan immediately protects
you from mediocrity. You have no choice but to do your internal work and release fear of
loss. Realize that with each new step you take to raising your vibration you are
attracting greater staff, clients and customers who mirror your strengths, not your
weaknesses.
Another critical aspect of ‘Fear of Loss’ is being
territorial. When you proudly develop a product or service you immediately protect this
creation out of fear that someone may steel from you your coveted invention or creation
and become more successful than you could ever imagine. Or, professionally, the clients
that you have attracted may be wooed away by another professional. The toughest part of
experiencing this level of fear is fear itself. If you have a gift to create such a
coveted prize, let it go. If the clients you attracted are enticed through someone
else’s lack of integrity, move on. Those clients were not meant to be your client in
the first place. They did not mirror back to you who you really are, an authentic leader.
In the letting go, you realize that there is no one like you.
Yes, they can steel away all they want and try to make a success of
what you have accomplished. Know that ‘YOU’ have been given this gift from a
greater source. A gift that manifests into a product or service, or how you treat others
on the highest level, is not owned by anyone. If your belief system communicates that you
and only you own whatever you create or attract, the greatest disappointment you will
experience will be the loss of what you create or attract. What you fear you become. What
you resist will persist. It
is a privilege to be a messenger and a creator of a product or service that will give
value to the business community.
Having a Living Marketing Plan will protect your product or service
from any and all levels of sabotage, fear, and otherwise. Understand in this moment that
‘YOU’ choose to place your fears, challenges, obstacles, and limitations on your
own path.
Next issue we will realize how our strengths and core values conquer
your illusions of fear, limitations, challenges and obstacles.
Jan Eden is a success coach and marketing strategist. For
21 years, Jan has enriched & enhanced companies & inspire individuals through her
coaching. To inquire about her personal coaching program contact Jan at email: coaching@janeden.com website: www.ceointraining.com |
