 Living Marketing Plan - Part 2
By Jan Eden - success coach & marketing strategist
In this continuing Living Marketing Plan series, the next step before you begin to build
your plan is to identify all possible challenges, obstacles and limitations. Following are
some examples of actual challenges, obstacles or limitations that many of my clients have
experienced.
Dishonouring Self - Begin your Living
Marketing Plan by ansswering the following;
•“WHY” have I chosen to be in business for myself?
•What are my immediate and future needs personally, professionally
and financially?
•How will I put myself first?
‘WHY’ - The ‘WHY’ is your
purpose, your desire the energy that fuels your passion. If you are not clear right from
the beginning ‘WHY’, you may decide to give up and not fulfill your desire. The
‘WHY’ is what serves the entire Living Marketing Plan. The ‘WHY’ may
come in the form of making a difference in the community, the lives of others and most
significantly, your life experience. The ‘WHY’ could be to make a lot of money
and experience a significant life style.
Your Needs Personally, Professionally and Financially
- Choosing to be passionate about your career choice is rare. Personal satisfaction must
be felt, not thought about. The challenges of being in business for yourself are enormous.
Being personally excited stirs positive energy that attracts success to you. Experiencing
success starts from deep within. You must choose success right from the get go.
Success is a feeling experience. The feeling will tell you immediately
whether or not you have made the right choice. It will feel as if your socks are rolling
up and down with excitement. This level of excitement will propel you to attract and
accomplish all that you originally set out to experience.
Professionally, be authentic and lead by example is your highest
choice. The end user deserves you to be the best. Without your clients or customers, you
do not have a business.
Financially, what are you worth? As a business owner it is imperative
that you pay yourself first. Not paying yourself first dishonours you, your business, and
the clients or customers. The Living Marketing Plan must communicate through the Living
Budget exactly what you financially require in order to feel valued. This amount must be
identified first. Once this amount has been determined, then the Living Marketing Plan has
financial purpose and all other requirements will be built around this decision. Putting
yourself first is a new discipline and may feel awkward for many business owners. I can
guarantee until you honour yourself first, no one else will.
Wishing and Hoping - Without a deliberate
focused plan of action developed through a Living Marketing Plan, many business people
live in the ‘Wishing and Hoping’. Being in the ‘Wishing and Hoping’ is
a business disease that only clarity and discernment can cure. Examples of ‘Wishing
and Hoping’ would be if you find yourself saying, “I might become
successful”; “I might attract customers or clients”; “I hope my
customers or clients become regular purchasers and users of my product or service”;
“If I work hard enough, I may be able to pay myself”; “If I am nice to my
employees, they may do a good job”; “If I had a University Degree, I would be
more successful”; “If I had a better computer, I would be more
successful...”
‘Wishing and Hoping’ a business to success is like deciding
to go on a diet without proper food consumption and exercise. You can expect a different
result! Being in business is a serious choice. No level of ‘Wishing and Hoping’
will allow you to celebrate authentic results. The main objective to being successful is
to have a solid plan that will maintain and sustain. What I encourage all of my clients to
experience is to build your business each day as if it were up for sale. In other words,
treat your business with the utmost respect. Know your business is an extension of
yourself. Who you are personally mirrors who you are professionally.
Fear of Loss - Choosing to build a business
fearing that you will fail in some way, shape or form, is a huge block. Fear of Loss comes
in many forms. You may not even be aware that you are building passionately with fear of
loss as your anchor.
Jan Eden is a success coach and marketing strategist. For
21 years, Jan has enriched & enhanced companies & inspire individuals through her
coaching. To inquire about her personal coaching program contact Jan at email: coaching@janeden.com website: www.ceointraining.com |
