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Reading
Between the Numbers -
The Importance of Understanding Your
Financials
By Debbie Patterson, owner of Odessey Business
Services
As small business owners, most of us are doing it on our
own in order to make more money and to have control over how our company is run. We wear
all of the hats needed to get our name out: doing the work, keeping the books, paying the
bills, issuing invoices and everything else involved in keeping the business running. In
other words, we are the marketing agent, the bookkeeper, the collection agent, the
secretary and the chief financial officer. With all those hats to wear, it is no surprise
that we are not completely knowledgeable in every area, except of course for the one that
prompted us to start this business in the first place.
Often when a new business is started, we dont really worry about
anything except doing whatever we can to keep our doors open tomorrow, next week and next
month. The books are often cast aside - temporarily at first - in order to concentrate on
the part of the business that we know best. However, knowing and understanding our
financial situation is critical to keeping the business running. This temporary lapse in
bookkeeping can easily become a monthly vow to get to it tomorrow, and finally
results in a huge disorganized mess by tax time inclusive of the unexpected news from your
tax preparer that they prepared your taxes without that box of receipts in your closet
that you forgot about.
This is not to say that you should have a accounting degree to start a
business, but everyone embarking on the self-employment route should understand the basics
of setting up and maintaining a set of books, as well as how to interpret the
companys financials at any given time.
Finding the time to do the books and having detailed accounting
knowledge is probably not at the top of your list of things to do. Thats where a
professional bookkeeper or accountant can be one of your greatest assets, however, you
should take a vested interest in your accounts beyond jobing them out. The knowledge that
you have hired a competent professional who is working in your best interests is
important. Finding out that the person youve trusted to handle your finances has not
provided the services that you have expected can be a devastating blow. Everyone starting
their own company should take the time to educate themselves in basic accounting skills,
to the same extent that they spend time determining their target market and which services
they should concentrate on providing.
If your company has reached the point where you need to decide whether
or not to expand, or if you cant figure out where all of your money is going, a
detailed set of financials can help you make a decision on how to proceed. If your company
is your only source of income and there comes a time when you need to get a mortgage or
line of credit in order to expand, the bank will ask for an updated set of financials. It
would be in your best interest to know how to present your unique personal financial
situation based on the financials that are provided by the professional youve hired.
Who knows your company better than you? Besides, good books and records show potential
creditors that you know what is going on with your business.
There are many programs available that can provide you with the basic
skills needed to become comfortable with the financial aspect of owning a business.
Professional bookkeepers and accountants can provide consultation as to the best approach
needed for your business. If you are definitely not interested in the number crunching,
then at least find someone you know who can refer you to someone that they know and trust
with their financials. The professional you entrust with your companys books should
be willing to answer any questions that you may have about your company and be willing to
explain why they have done what they have done. Dont be afraid to ask a dumb
question that you will learn from or that will give you peace of mind.
The most important part of your financials is getting them done. If not
by you, then by someone you trust with your company.
Debbie Patterson is the owner operator of Odessey Business
Services, specializing in income tax. Visit her website: www.odesseybusiness.com
for more tax tips or contact her directly at 403.816.5098 |
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